Why a proper trademark registration is important

As an entrepreneur, you do not want someone to copy your unique name or take advantage of  your reputation. That’s why you need to make sure your trademark rights are protected properly  and efficiently. Though it’s a common misconception, a registration in the Chamber of  Commerce does not grant you trademark protection. In order to have trademark rights, you need  to register your trademark in the trademark register, which is why the EU and Benelux trademark  registers receive around 750 trademark applications a day.

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Registration is the only way to have your trademark® legally protected

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Get the exclusive right on the use of your (future) trademark®

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Make sure your competitors don’t copy your valuable trademark®

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After years of investments, the exclusive rights of a successful trademark® are worth a fortune.

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No need to look any further

99% of our clients recommend us and rate our services with an average of a 9.5 out of 10. We are the only trademark agency with a 100%-guarantee of registration. Unsuccessful application?  Get your money back! 

Trusted by over 15.000 entrepreneurs

What is the best way to register your name or logo?

A trademark registration is valid for 10 years and has no limit on the number of times it can be renewed. However, it cannot be changed once approved, so it is important to get it right the first  time. Fortunately, our experts have tons of experience: not only do we register the more trademarks than any other Dutch trademark agency, but we also have the experience as brand  guards and enforcers, which can be very important in case of opposition.

The devil is in the details! We only register real and valuable trademarks, and we assess that with  great care. A trademark registration filed by Merk-Echt® makes your trademark truly valuable,  as the only trademark agency with a “money-back guarantee.”

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Why start with an examination?

We will start with giving you free, non-binding, honest advice. After an examination by our legal  counselors, we will determine whether your brand name is sufficiently distinctive and unique. We also want to point out the importance of an extensive search, which helps determine the  viability of your trademark.  

We reserve the right to decline to register your mark. We’re honest about the fact that we only work for you if you have a truly distinctive name or logo.

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And then what?

After we determine your brand name or logo can be registered and we have received your go ahead, we will get to work for you. We’ll draft a customized proposal, based on the goods and services and the regions where you want to be protected. 

We will take care of everything: arranging your trademark application, watch notices, communicating with the appropriate trademark authorities, processing any regularizations, etc.


A real trademark?

We will keep working until you have a real and truly protected trademark, so you can do  business worry-free and continue building your reputation. We continue to monitor your trademark and are always ready to enforce your trademark rights.

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