Why a proper trademark registration is worth a fortune

As an entrepreneur you do not want someone to copy your unique name and good reputation. That is why you need to make sure your trademark rights are protected properly and timely. A common misconception is that a registration in the Chamber of Commerce also grants you trademark protection. This is not the case: in order to have trademark rights, you need to register your trademark in the trademark register. That is why the EU and Benelux trademark registers receive around 750 trademark applications per day.

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Registration is the only way to have your trademark® legally protected

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Get the exclusive right on the use of your (future) trademark®

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Make sure your competitors don’t copy your valuable trademark®

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After years of investments the exclusive rights to a successful trademark® are worth a fortune.

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No need to look any further

99% of our clients recommend us and grade our services with an average of a 9.1 out of 10. We are the only trademark agency with a 100%-guarantee registration. 99.9% of our trademark applications get registered. Unsuccessful application? Get your money back!

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Trusted by over 10.000 entrepreneurs

What is the best way to register your name or logo?

A trademark registration is valid for 10 years and can then be renewed endlessly, but it can never be changed. It is therefore important that you get it right the first time. Fortunately, our experts have tons of experience: not only do we register the most trademarks out of all Dutch trademark agencies, but we also have the experience as brand guards and enforcers – very important in case of a conflict.

The devil is in the details! We only register real and valuable trademarks. And we assess that with great care. A trademark registration filed by Merk-Echt® makes your trademark truly valuable. Guaranteed, as the only trademark agency with a “money back guarantee”.

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Why start with an examination?

We will start with giving you free and non-binding but also honest advice. Based on an examination conducted by our legal counsels, we will determine whether your brand name is sufficiently distinctive and (still) unique. We are also happy to point out the importance of an extensive search.

But sometimes we also say ‘no’: only if you have a truly remarkable name or logo we’ll go to work for you and we’re always honest about that.

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And then what?

If you have a brand name or logo that can be registered and you have given us the go-ahead, we will get to work for you. We’ll draft a customized proposal, based on your activities and the region in which you want to be protected.

After that we will take care of everything. We’ll arrange your trademark application, start the trademark surveillance, communicate with the trademark authorities, process any regularizations, etc.


A real trademark?

Your brand guards will keep on going until you have a real and truly safe trademark. Your trademark is rock solid, so you can do business with a light heart and continue building your reputation. 

We continue to surveil your trademark and are always ready to enforce your trademark rights.

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