In how many countries do you want to protection? Do these countries belong to an international agreement? What’s the importance of the trademark’s protection per country? The choice  depends on a few factors, and we’ll be happy to help you in making the right decision. 

National registration per country

Are you active in one or a few European countries? You can then file a national trademark  application per country. For countries that aren’t part of an international agreement, this is  sometimes the only option. It might be the best option from a strategic point of view if you prefer a shorter registration procedure. Does it concern more countries? In that case, national  registrations are more expensive and complex. You need to go through the entire procedure per  country. The costs can increase, and good management of your trademark portfolio becomes  more important. 

One European trademark registration for all EU-countries

When you use your trademark in multiple EU countries or in the entire EU, a European  registration is financially the best form of trademark protection. One EU trademark registration  protects the trademark in 27 countries at the same time. One disadvantage could occur if a country successfully objects to your trademark. Then you also lose the trademark right in the  other EU-countries.

Classification of goods and services

The most important element of a trademark registration in Europe is classification. A careful  classification determines the scope of protection of a trademark and smooths any action against trademark conflicts. The Nice international classification system has 45 standard  categories. We categorize your trademark’s goods or services and draft a detailed and custom made legal description. 

What rights does a European trademark owner have?

With a trademark registration in Europe, you can prohibit third parties to register or use your  trademark or any trademark that’s similar to yours with similar goods or services. You do not  only have the right to object to any newer European trademarks, but you also have the right to  object to all appropriate trademarks in EU countries, including international trademarks. 

Protect your trademark in the European Union now!

Do you want to register your trademark, renew, surveil or watch your trademark in Europe? Contact us without any commitment and we will be happy to discuss the possibilities with you. Send us an email at info@merkecht.nl or call us at 076 – 514 84 03

Examine if your trademark can be registered:

Start with a free examination and receive an informal offer including advice within 4 hours. Merk-Echt checks if your brand name can be registered.