In how many countries do you want to protect the trademark? Do these countries belong to an international agreement? What’s the importance of the trademark’s protection per country? The choice depends on a few factors and we’ll be happy to help you in making the right decision.

National registration per country

Are you active in one or in a few European countries? You can then file a national trademark application per country. For countries that aren’t part of an international agreement, this is sometimes the only option. You can also decide to go for this form from a strategic point of view or because of a short registration procedure. Does it concern more countries? In that case, national registrations are more expensive and complex. You need to go through the entire procedure per country. The costs can then increase, and a good management of your trademark portfolio becomes more important.

One European trademark registration for all EU-countries

When you use your trademark in multiple EU countries or in the entire EU, a European registration is financially the most favorable form of trademark protection. One EU trademark registration protects the trademark in 27 countries at the same time. A disadvantage is the indivisibility. Does a country successfully object to your trademark? Then you also lose the trademark right in the other EU-countries.

Classification of goods and services

The most important element of a trademark registration in Europe is classification. A careful classification determines the scope of protection of a trademark and smoothes any action against trademark conflicts. The international classification system of Nice has 45 standard categories. We categorize your trademark’s goods or services and draft a detailed and custom-made legal description.

What rights does a European trademark owner have?

With a trademark registration in Europe, you can prohibit third parties to register or use your trademark or any trademark that’s similar to your trademark, as long as it regards the same or similar goods or services. You do not only have the right to object to any younger European trademarks, but you also have the right to object to all trademarks valid in the countries of the EU, including international trademarks.

Protect your trademark in the European Union now!

Do you want to register your trademark in Europe, to renew it or to surveil it? Contact us without any obligations and we will be happy to discuss the possibilities with you. Send us an email at or call us at 076 – 514 84 03

Examine if your trademark can be registered:

Start with a free examination and receive an informal offer including advice within 4 hours. Merk-Echt checks if your brand name can be registered.