Choose the right domain name

When you are choosing a domain name, it is smart to also consider the different spelling variations of your trademark or company name. By also claiming those domain names you will  know for sure that no one else will be able to use them and you will prevent any confusion. The costs of domain name registration are low in comparison to a lawsuit or to the costs of buying  back a domain name. 

Also make sure that you are the administrative contact person for the domain name. You will  then have the management of the domain name in your own hands and prevent any surprises.

A national or an international domain?

It can be wise to register your domain name with other extensions. The .com domain is the most important, but .eu, .net or .be extensions are also worth considering.

Keep your domain name up to date

A domain name is usually purchased for a certain period of time. Make sure you know when and where your domain name should be extended and make sure you know this ahead of time. This way you can prevent the visitors of your website from not being able to find your company online anymore. 

Also important: make sure that any changes in your contact details are passed on to the party that  manages your domain name registration as soon as possible so that they can always reach you. 

There’s a lot to keeping your domain name up to date. Merk-Echt can take these concerns off  your hands. We can register the domain name for you and will give you a timely heads up when  it comes time to extend the ownership of your domain name. You can decide yourself if you want to prolong your domain name.

Protect your trademark as well

Together with the protection of your domain name, the protection of your trademark is also vital.  Do you want to know more on the possibilities of trademark protection? Or do you want to make an appointment with one of our experts? Contact us for specific advice without any  commitments. Please send an email to [email protected] or call us at 076 – 514 84 03.

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